In this installment of the Suburban Burnout Podcast, Megan and Laura sit down with lifestyle influencer, Nicole Cantu, to dissect the delicate balancing act of maintaining a 24/7 social media empire while wrangling a family. So, while Nicole is living the suburban dream of curating a beautiful home, she is open and honest about her career, marriage, and parenting.
While raised in Texas, Nicole felt a calling to "run away" to Chicago for new experiences. Married to her high school sweetheart (cue the collective "awww") and mother to a 10-year-old daughter and 8-year-old son, they eventually realized their Texas roots were calling and returned home. Nicole's journey to suburban stardom wasn't all sunshine and Instagram filters. While in Chicago, Nicole wrestled with the trials and tribulations of running an online home decor business, complete with inventory nightmares. But like any savvy entrepreneur, she saw an opportunity to pivot and ditched the burdensome inventory to focus on what she loved most, curating home decor ideas. It was a match made in DIY heaven, perfectly timed with the meteoric rise of social media. Nicole's advice is to follow your instincts, pay attention to the market, and look for what's missing.
But she doesn't sugarcoat it- being a social media influencer is not always a cakewalk. Nicole spills the tea on the struggles of juggling business demands while keeping her kids from thinking she is surgically attached to her phone. She admits that muscle memory is prone to taking over and she will find herself checking Instagram. To combat some of this, she consciously plans her content around family life, ensuring she's present for those precious moments that don't require a filter.
As a protective mama bear, Nicole and her hubs sat down and discussed what limitations they would have when it comes to featuring their kids on social media. And when it comes to online trolls, Nicole's got a no-nonsense policy: avoid controversy online and don't let the haters rain on your parade. When it comes to life and friendship, she looks for good conversations, value alignment, and similar parenting styles. Because let's be honest, nobody has time for toxic friendships.
So if you're craving some wise advice on balancing the chaos of life in the spotlight while keeping your sanity intact, tune in to this juicy convo with the radiant, inside and out, Nicole Cantu. Trust us, you won't want to miss it! And don't forget to check her out on Instagram @homelifewithnicc.
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